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Prime Minister’s Initiative 2 (PMI2)

General InformationTypes Of Cooperation ActivitiesTarget GroupsFinancing
Country Code: P273
Name of Programme: Prime Minister’s Initiative 2 (PMI2)
Organisation responsible for the programme: Department for Innovation, Universities and Skills (DIUS)
Type of organisation: Ministry
Country: United Kingdom
Web Link:
Starting Date 2006
Ending date 2011
Joint initiative involving more than one Ministry? (if applicable) The Department for Business Innovation, and Skill (BIS), The Scottish Executive, The Welsh Assembly, The Department for Employment and Learning Northern Ireland

Programme Description
General and specific objectives
Launched in April 2006, Phase 2 of the Prime Minister's Initiative for International Education (PMI2) is a five year strategy which will build on the success of the first PMI and aims to secure the UK’s position as a leader in international education and sustain the managed growth of UK international education delivered both in the UK and overseas.
Essentially a pump priming initiative - marketing Education UK abroad to countries identified as priority markets (currently 12); activities to ensure the quality of the student experience; building strategic partnerships and alliances in a variety of ways between UK HE and FE institutions with overseas universities and colleges.

Priority actions
PMI2 sets out a number of interconnected strands:
UK positioning: marketing and communications
Students choose the country first and then look to select an educational institution. The need for a strong national brand which is distinctive and differentiates the UK from other countries is as important as ever.
Ensuring the quality of the student experience
Students have more choice than ever before – both from within their own countries as well as overseas study. They have demanding expectations. This includes all aspects of the student experience, from the application and visa processes; pre-departure and induction; through to the quality of experience whilst studying and living in the UK.
Strategic partnerships and alliances
The dramatic changes in international education suggest a very different landscape by 2011 – one in which both the UK’s positioning and many of its markets will depend on strong strategic overseas partnerships.

Management and coordination
The Joint International Unit (JIU) , which is formed as part of the Department for Business, Innovation, and Skills (BIS) and the British Council are responsible for providing the joint Chairs and secretariat support for the PMI Programme Board. The JIU is responsible for managing the financial and contractual arrangements for the Programme.
Expected or achieved outputs, outcomes and impacts
PMI2 sets out to achieve a number of targets by 2011. These targets are to:
- attract an additional 70,000 international students to UK HE, and an additional 30,000 international students to UK FE;
- double the number of countries sending more than 10,000 students per annum to the UK;
- achieve demonstrable improvements to student satisfaction ratings in the UK;
- achieve significant growth in the number of partnerships between UK institutions and other countries.
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