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Programme to internationalise German higher education institutions

General InformationTypes Of Cooperation ActivitiesTarget GroupsFinancing
Country Code: P166
Name of Programme: Programme to internationalise German higher education institutions
Organisation responsible for the programme: German Academic Exchange Service (DAAD)
Type of organisation: Other
Country: Germany
Web Link:
Starting Date 1950
Ending date
Joint initiative involving more than one Ministry? (if applicable)

Programme Description
General and specific objectives
The DAAD is a joint organisation of Germany’s higher education institutions and is responsible for promoting international academic relations, primarily through the exchange of students, academics and researchers. The DAAD is the agency responsible for raising the international profile of Germany’s higher education institutions and simultaneously serves as a “mediating organisation” in the government’s foreign, European, development and higher education policies. One of DAAD’s 5 main objectives is to increase the appeal of German universities to foreigners and to promote the international dimension of higher education in Germany. (Goal 3)

Since the mid-1990s and the conception of two "Action Programmes", the DAAD has developed a number of institutional structure-building programmes which aim to make German higher education, science and research more attractive to the international market (Goal 3). These programmes serve to improve the content of study and research offerings (aa), to make "customer-oriented" improvements to the legislative frameworks for foreign guests (bb) and, finally, to professionalise the information and marketing activities of Germany’s higher education institutions (cc).

Priority actions
The DAAD provides a number of services to support the international activities of German higher education institutions. These include information and publication programmes, marketing, consulting and support services, plus programmes aimed at raising the international profile and worldwide appeal of German higher education institutions.

To increase the appeal of German universities to foreigners and to promote the international dimension of higher education in Germany:
- University partnerships, international education partnerships
- Bilateral exchange of university lecturers, project-related exchange, funding
for visiting lecturers from abroad
- Creation of attractive undergraduate and postgraduate courses: International
degree courses, PhD at a German university
- Support services, follow-up contact maintenance, improving legislative frameworks, in-service training courses for university staff in International Offices and other disseminators, lobbying (including STIBET), contact fellowships and course
completion grants
- Information and advertising/promotional campaigns on studying and research in Germany, marketing, GATE-Germany, Joint Initiative, German study programmes
abroad, provision of information, student advisory network, provision of advice on
foreign cultural and education policy
- TestAS: Academic aptitude test for foreign students

Management and coordination
As an association under private law, the DAAD is governed by the DAAD Executive Committee, the Board of Trustees and the General Assembly (members: 229 higher education institutions and 123 student bodies). Their tasks include supporting, monitoring and being involved in the development of the strategic plans and new programme concepts. The self-governing nature of the DAAD includes a policy of all funding decisions being made by independent academic Selection Committees.

The DAAD’s German Head Office in Bonn is the home and registered office of the executive management, where the majority of its staff work, and the hub for all of its national and international activities. The DAAD also maintains an office in the German capital Berlin and 14 Regional Offices around the world. At the end of 2007, the number of permanent, project and external staff in Germany and abroad was approximately 600 altogether.

Expected or achieved outputs, outcomes and impacts
As an effect of its various programmes, DAAD expects to gain partners and friends of Germany in third countries as well as internationally qualified staff for German HEI and enterprises. German HEI are expected to enhance their internationality and their attractiveness for international students and researchers.
* Improved international reputation for participating German HEIs
* Prospects for long-term cooperation with the participating third countries
* Availability of highly qualified university graduates for German companies in those third countries
* Helping to further develop the higher education system in third countries
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